E30: David Cumming discusses the cellar door sales boom and post pandemic sales strategies

David Cumming is the owner of 'Define Wine Marketing' and a boutique wine retail shop 'The Lane Cellars' in Orange, NSW.  We chat to David about the boom in regional cellar door visitations and sales, future sales strategies wineries should consider when thinking of a ‘post pandemic’ world and the brand risks associated with substituting wine from other regions amongst their portfolio.